Subscription Marketing. Strategies for Nurturing Customers in a World of Churn

Книга "Subscription Marketing. Strategies for Nurturing Customers in a World of Churn". Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality?Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based [link] completely revised, expanded edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies A new chapter on the risks and challenges of subscription marketingIf your business has recurring revenue, you'll want to pay attention to how well you're nurturing subscribers after...