Indeed, with the spread of globalization and technological progress, it became possible to be heard by the whole world, without leaving your own room. That is how the young guy Justin became famous, who simply filmed options for cover versions of famous r’n'b songs on his webcam. These videos instantly spread throughout the network and fell in love with many connoisseurs of this genre, especially its female half. Within a couple of months, the singer Usher, the legend of the pop scene, knocked on the door of a 13-year-old boy and offered a joint collaboration. Today every American knows the name Justin Bieber, and the young guy from Ontario instantly became a world celebrity.

Let’s consider the movie “Justice League.” The film premiered on November 16, 2017. The film is the fifth in a row from the new DC Comics film universe. DC Comics started with the film “Man of steel,” shot by Zack Snyder in 2012. In 2016, it was expanded by the films Batman v. Superman and Suicide Squad. On June 1, 2017, Wonder woman was released. In the film, Batman drives an AMG Vision Gran Turismo supercar, and Wonder woman drives an E-Class convertible. Later, Mercedes-Benz signed an agreement with Warner Bros, similar to that of its competitor Audi, which is heavily advertised in the marvel movie universe. Thanks to the agreement, the upcoming superhero film “Justice League” will feature products from the German car brand, including the Mercedes E-Class and G-Class, as well as the Mercedes-Benz AMG Vision Gran Turismo prototype.

Product Placement is an advertising technique where props are used in movies, TV shows, computer games, music videos, or books that have a real brand. This is a type of BTL advertising. In this type of advertising, the viewer is shown the product or logo while watching. On top of that, the product may even be mentioned in the production as a high quality product. This type of advertising has become a very relevant topic. According to an online survey by WPP Groups Lightspeed Research, 75% of Americans say that the large number of brands on television and in movies make it difficult to follow and enjoy the storyline. Also, experts believe that due to Product Placement, the line between reality and advertising has become blurred.

One of the components of consumer prices is the tariffs for housing and communal services. The dynamics of price increases here is similar to the dynamics of prices for goods and services, but it also has its own specifics. The increase in prices for housing and communal services tariffs significantly outperformed those for goods and services, turning out to be 10—12% higher in some years. On the whole, in the housing and communal services sector, a tendency towards a decrease in price growth remains. From 2009 to 2018, it decreased by about 7% in the Russian Federation and the Moscow region, and by 9% in the Central Federal District. In addition, in the housing sector in the Russian Federation there was no significant jump in prices in 2014—2015, and the increase in prices during this period amounted to only about 1% in the Russian Federation and the Central Federal District, and to about 3% in the Moscow Region.

One of the main drivers of a country’s economy is innovation. At the moment, the main policy directions of the Russian Federation in the field of development of the innovation system are being actively implemented, and strategies for further development are being developed. The most important document of Moscow’s economic development is the “Strategy of the national policy of the city of Moscow for the period of up to 2025”, which specifies the main directions of development, including innovation [1].