Digital Marketing Essentials You Always Wanted to Know

Книга "Digital Marketing Essentials You Always Wanted to Know". After reading this power-packed digital marketing book, you will understand:Digital marketing basics and fundamentalsHow to create a content marketing frameworkCritical components of social media marketingKey metrics for digital marketing success The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles t...