Competitive Intelligence. How to Gather Analyze and Use Information to Move Your Business to the Top

Книга "Competitive Intelligence. How to Gather Analyze and Use Information to Move Your Business to the Top". In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner showsHow to profile your competitors' executives to unmask their decision-making processesThe line between legal and illegal or unethical activitiesHow to protect your own company against your competitors' intelligence operationsCOMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.