Quick Win Public Relations. Answers to Your Top 100 Public Relations Questions

Книга "Quick Win Public Relations. Answers to Your Top 100 Public Relations Questions". Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional courses, will find it an invaluable study aid, while educators will find it a useful quick reference guide. The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: • PR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and rep...