Hands-On Data Science for Marketing. Improve your marketing strategies with machine learning usin...

Книга "Hands-On Data Science for Marketing. Improve your marketing strategies with machine learning using Python and R". Optimize your marketing strategies through analytics and machine learning Key Features Understand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitability Book DescriptionRegardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing [link] is a practical guide to performing simple-to-advanced tasks, to extract hidden insights...