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Deliver Great Products That Customers Love. The Guide to Product Management for Innovators, Leade...
Книга "Deliver Great Products That Customers Love. The Guide to Product Management for Innovators, Leaders, and Entrepreneurs". Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the right solution, build a great product, and deliver an awesome customer experience.Product managers and entrepreneurs face the continuous challenge of creating new solutions and deliver value to their customers. Too often companies of all sizes jump into building something wi...